The Pulse of e-Marketing for Accounting Firms

Recording Only

 

E-marketing helps you maintain the essential communications you need for continuing success—both with existing clients as well as with the continuous influx of new prospects.  

Presenter, Gary Kravitz, the Executive Vice President and a co-founder of BizActions is responsible for the company's inside sales group, as well as all sales and marketing.

For more information see the course syllabus.

 

Who Should Attend

  • Partners
  • Managing Partners
  • Managers
  • Firm administrators

What You Learn

  • How to deliver important and timely tax and business information to your contacts on a regular basis
  • How to effectively market niche practice areas
  • How to proactively help your clients be more successful in running their companies
  • How to effectively communicate with candidates for employment
  • How to proactively uncover clients' needs and provide solutions before they go looking elsewhere
  • How to find prospects that have needs, know who you are, and would be willing to take your phone call
  • How to be a part of your clients' daily business routines

Benefits of Attending

  • Identify, develop and nurture new business opportunities
  • Showcase the technical excellence offered by your exceptional group of partners and staff
  • Showcase interesting firm news, which demonstrates that your firm is made up of interesting people
  • Know if you are getting exposure from your marketing initiatives

Program Level: Basic

Prerequisite: None

Advanced Preparation: None


View our live webinar catalog.


 
 
 
 
 

CPA Leadership Institute, Inc. is registered with the National Association of the State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of the individual courses for CPE credit. Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Suite 700, Nashville, TN, 37219-2417. Web site: www.nasba.org.