Top Clients Deserve Top Treatment

Source: The Managing Partner Advisor

In this blog entry, Gary Adamson challenges firms to take care of their top clients. Adamson warns that “A” clients are being pursued by other firms, so it's critical that you make these clients a priority.

Adamson explains that when he was a managing partner, his firm had a program to prioritize top clients called “Save the Whales.” Adamson and the firm's marketing director made personal visits to each client to convey appreciation for their business and to solicit feedback about services and staff. They also provided updates on the firm. The visits were not sales calls.

The visits essentially accomplished the purpose of a customer service survey, but with a much more personal touch. According to Adamson, clients really appreciated the visits.

For the complete post, read “Save the Whales.”

From The Managing Partner Advisor, the blog of Gary Adamson, CEO of Adamson Advisory, June 8, 2012, http://adamsonadvisory.com/blog.