Trouble on the Horizon? The AICPA's Response

Source: VeraSage Institute

The AICPA's Mark J. Koziel responded to Richard Muscio's critique (see above) of the CPA Horizons 2025 Report. Here are a few highlights:

• Regarding Muscio's comment about “core services,” Koziel explains: “The key point is this: Because of their foundation in the core services of the profession, CPAs have been able to broaden their offerings, targeting areas of need for their clients and employers. I am a good example: Of my four key job areas, only two would fit in the five core services listed in the Vision Project. Like me, many CPAs are expanding their services beyond any type of core financial position. The Core Values and Core Competencies help drive that.”
• “You do bring up a great point that CPAs need to ask their customers what they want and what they are looking for, beyond just what they need. We encourage this of [AICPA] members through our client advisory board toolkit . . . . The CPA Horizons 2025 Report also touches on this concept . . . .”
• “In your post, you state there were three conclusions. All three conclusions appear to be from the conclusion to the Technology Insight section. Your post focused primarily on technology, but the CPA Horizons 2025 Report covers many other areas.”
• You are correct that technology cannot replace face-to-face meetings but technology can enhance those meetings. While some in the profession may be wary of social media, we should not block our young professionals from developing online relationships and networking with their peers.”

For the complete blog post, read “Guest Blog: AICPA's Mark Koziel Responds to Richard Muscio.”

From VeraSage Institute, http://www.verasage.com/index.php/community, January 4, 2012.