Tweeting 101 for CPAs
Source: CPA Trendlines
Following are excerpts from Rick Telberg's July 21, 2010, blog post, reproduced with permission.
Lisa Barone at Outspoken Media, Inc. says small businesses like accounting firms can use Twitter as a way “to find new leads, to build relationships, and as an overall way to cost effectively market their business.”
Here are just a few of Barone's 80 ideas:
Build Credibility
- Answer common customer questions.
- Share insight and opinion.
- Pass on interesting links/posts.
Market Your Business
- Offer discounts, coupons or special offers to customers who find you via social media.
- Market your business in order to get blog subscribers.
- Market your business in order to direct traffic to your site.
- Publish your Twitter handle on all direct mailings, email newsletters, your website and all other marketing channels. Put it everywhere.
Grow Ears
- Track conversations about your brand for online reputation management.
- Track your most important keywords and subscribe to an RSS feed.
- Do free market research to see what people want/don't want.
- Ask people for their opinions. Listen to them.
Grow Your Online Network
- Connect more personally with contacts from other social networks.
- Use relationship building instead of cold calls and cheesy flyers.
- Connect your Twitter account to LinkedIn. And to your Facebook account. And to your website. And anywhere else you can to make your site more social.
Grow Your Offline Network
- Hold tweetups and introduce your community members in real life.
- Find new customers by using the Advanced Search to track down local conversations.
- Offer coupons to encourage community members to make purchases in-store.
Have Fun
- Become a better writer.
- Share content that makes you laugh.
- Find content that inspires and motivates you.
- Make friendships, not just professional relationships.
To read the entire post, click here.
From CPA Trendlines, http://cpatrendlines.com, July 21, 2010, “80 Ways for Accountants to Use Twitter.”