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Great businesses have great business models. The technical work of CPAs is just one part of their business. Success will turn on how you design it. CPAs traditionally embrace a "me-too" model that looks and behaves like all the rest in the industry--that is not the stuff that greatness is made of.
Presenter, Ric Payne, is President and CEO of Principa. He has presented practice profitability growth solutions to thousands of accountants and advisers around the world and has been named in the top 100 most influential people in the accounting profession.
View the course syllabus.
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