Understanding the Business of Accounting

Recording Only

 

Great businesses have great business models. The technical work of CPAs is just one part of their business. Success will turn on how you design it. CPAs traditionally embrace a "me-too" model that looks and behaves like all the rest in the industry--that is not the stuff that greatness is made of.

Presenter, Ric Payne, is President and CEO of Principa. He has presented practice profitability growth solutions to thousands of accountants and advisers around the world and has been named in the top 100 most influential people in the accounting profession.

View the course syllabus.

 

Who Should Attend

  • Partners
  • Aspiring Partners
  • Anyone thinking about starting a CPA firm

What You Learn

  • The five common elements of any business model
  • The essential difference between professional service firms and other businesses and their implications for designing your business model
  • How to design a business model that fits with your competitive landscape
  • How to determine if your current business model needs to change

Benefits of Attending

  • Your concept of what an accounting business should look like will be challenged (if not changed)
  • You'll discover that common practice does not always reflect common sense
  • You'll be exposed to some ideas that could dramatically change the way you do business and positively impact your bottom line as well as your sense of professional accomplishment

Program Level: Basic

Prerequisite: None

Advanced Preparation: None


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CPA Leadership Institute, Inc. is registered with the National Association of the State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of the individual courses for CPE credit. Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Suite 700, Nashville, TN, 37219-2417. Web site: www.nasba.org.