Use of Client Newsletters

Use of Client Newsletters

Source: CPA Leadership Institute Practice Management Survey

Here are the results of our latest email survey about CPA firm practice management.

Do you send a client newsletter?
Yes
62.3%
No
37.7%

If so, do you:
Purchase it from an outside source.
47.4%
Use a combination of both.
31.6%
Prepare it in house.
21.1%

Do you receive feedback on who is reading your articles?
Yes
60.0%
No
40.0%

Does your newsletter contain videos?
No
92.3%
Sometimes
5.1%
Always
2.6%

What are the subjects addressed in your newsletter? (Choose all that apply.)
Tax and regulatory issues
94.7%
Business knowledge subjects
81.6%
Accounting and auditing
63.2%
Information about the firm's services
55.3%
Information about the firm's people
42.1%
Other (please specify)
18.4%

For the original report, click here.

From CPA Leadership Institute Practice Management Survey, August 2016, //www.cpaleadership.com.