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Promoting Continuous Improvement in CPA Firm Leadership

Webinar - Using LinkedIn to Attract Ideal Clients
August 5, 2015 at 1PM ET

This course is a must for everyone! This program will help the many CPA professionals who still don't understand or “get” just how valuable LinkedIn is...but you will after this webinar. Learn how to take advantage of this powerful tool to generate new business. We will stress the importance of not having just another run-of-the mill generic description of an accounting professional. LinkedIn profiles should engage the reader and intrigue them to learn more (including featuring professional photos). Join this fun session and watch Lisa give on-the-spot advice to our attendees' LinkedIn profiles.

Presenter, Lisa Tierney founder of Tierney Coaching and Consulting, Inc is a certified professional coach and an award winning marketing professional with 18 years of experience in providing effective, strategic marketing advice. A leader and motivator, Lisa is extremely effective because of her positive, high-energy, open-minded and non-judgmental approach. She collaborates with her clients to define initiatives and strategy. Her unique coaching style empowers, inspires and enables professionals to make the necessary changes to achieve desired results.
Who Should Attend
Learning Objectives
Professional services providers (of all ages)

Marketing & Business Development professionals

Identify appropriate groups to join

The importance of monitoring discussions

How to cultivate throught leadership through LinkedIn

How to use a value proposition to get one-to-one prospositions

Steps to enhance your credibility through receiving recommendations

Instructional Delivery Method: Group Live Internet-Based. The instructional method is lecture with active group participation and visual aids.
CPE Credit: 2
Field of Study: Marketing
Prerequisite: None
Program Level: Basic
Advanced Preparation: None

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Cost and Registration
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Professional: $0       Aug 5   
Premium: $79       Aug 5   
Standard: $99       Aug 5   
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CPA Leadership Institute, Inc. is registered with the National Association of the State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of the individual courses for CPE credit. Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Suite 700, Nashville, TN, 37219-2417. Web site: www.nasba.org.