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CPA Leadership Institute Webinar Series
October 16, 2014 |
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Want to attend?
Become a Professional Member today for only $199 and attend our webinars FREE. We also have affordable group plans.
Contact us today. |
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About CPA Leadership Institute
CPA Leadership Institute's membership includes many valuable tools and reports. Click here for details or to join. |
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CPE Entitlement
Participants are entitled to 2 CPE credits. View our CPE credit policy.
Cancel your registration at any time prior to the webinar for a full refund.
All complaints or grievances should be directed to Joel Shiffrin, President, at 888-406-0088 or via email.
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On The Web
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Using On-line Marketing to Generate Leads for your Firm
2 CPE Credits - 1PM ET, Noon CT, 11AM MT, 10AM PT
 Not that long ago, nearly all marketing was one-way. Now the wonderful and wacky world of online marketing has turned the accounting industry on its head. We will discuss what this means, how firms can adjust and what to expect going forward with a particular focus on websites, content marketing and social media.
 Presenter, Bonnie Ruszczyk, President of bbr marketing. Bonnie Buol Ruszczyk has been a member of the creative and marketing services community for over 20 years and does not appear to be leaving it anytime soon. As president of bbr marketing, she has relished the challenges of entrepreneurship as she worked to grow and nurture a new business. Since the firm's inception in 2009, Bonnie has led the young company to become widely recognized and respected within the professional services marketing niche, with award-winning client websites and an outstanding history of business success.
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Cost & Registration
To register, select the date by your membership level.
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Program Information
Who Should Attend
- Those responsible for marketing and business development
- Firm partners who are looking for ways to grow their firms
- Anyone who is interested in getting more for their marketing investment
Learning Objectives
- How to turn your website from an online brochure to business development tool
- How to take advantage of content marketing at your firm
- Why social media can be a great way to reach new audiences
- Walk away with actionable information you can put to use right away
- Get more from the marketing tools you already have
- Learn how to manage your online marketing presence in a reasonable amount of time
Program Level: Basic
Prerequisite: None
Advanced Preparation: None
Field of Study: Marketing
This is a Group - Live - Internet Based offering. The instructional method is lecture with active group participation and visual aids.
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CPA Leadership Institute, Inc. is registered with the National Association of the State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of the individual courses for CPE credit. Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Suite 700, Nashville, TN, 37219-2417. Web site: www.nasba.org. |
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©2014 CPA Leadership, 300 North LaSalle Street, Suite 4925, Chicago, IL 60654
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