Every business offers its owners two related sources of value. These are firstly the net profit stream and secondly, the value of the business as a going concern. One extraordinarily valuable service CPAs can offer is to help their clients see the relationship and then implement strategies to grow both.

Presenter, Ric Payne, is President and CEO of Principa. He has presented practice profitability growth solutions to thousands of accountants and advisors around the world and has been named in the top 100 most influential people in the accounting profession.

View the course syllabus.

Who Should Attend

• Anyone with a business client facing responsibility

What You Learn

• How to start a conversation about the relationship between business value and sustainable profit
• The drivers of profit
• Qualitative factors that impact a capitalization rate
• How to identify and implement strategies that will build business value

Benefits of Attending

• You will discover how to converse with your business clients in a way that opens the door for value-adding advisory services.

Program Level: Basic

Prerequisite: None

Advanced Preparation: None

This is a group Internet-based offering. The instructional method is lecture with active group participation and visual aids.