Vision: Does Your Firm Need One?

Source: The Marc Rosenberg Blog 

The following includes excerpts, reproduced with permission, from a blog entry by Marc Rosenberg.

I have worked with countless firms that would be considered successful by any measure, that achieve success primarily by having an exceptionally skilled partner group. While many of these firms might think they have a vision, there is almost no formality to it.

That being said, I do believe that pursuing strategic planning and partner goal setting, coupled with effective leadership and accountability to carry out the vision, WILL lead to success. This is fundamental. In any aspect of life, if one focuses on a goal or a vision and has the talent and the perseverance to carry it out, it's more likely that the goal will be achieved.

Many firms simply don't give strategic planning, or visioning, the focus it needs. Why? Because (a) they don't know how to do it, (b) they've been able to grow and be profitable without visioning, (c) they lack partners with the ability or willingness to be held accountable or (d) all of the above.

For the firms that are successful despite doing no visioning, it's hard to shake the “if it ain't broke, why fix it?” mentality.

But for the vast majority of firms that want and need to be more successful than they are today, strategic planning and goal setting offer the opportunity to “boldly go where the firm has never gone before.” 

For the complete entry, read “Are Firms With A Vision More Successful Than Firms Without One?”

From The Marc Rosenberg Blog, March 9, 2015, blog.rosenbergassoc.com.