Want to shift your accounting practice away from compliance work and into advisory services? In this webinar, you will learn about profit-focused accounting (cash, production metrics, financial metrics, and pipeline metrics) and how to successfully deliver it to clients as a Virtual CFO. Discover the importance of identifying your niche, how to present Virtual CFO service offerings to a prospective client, and how to smoothly close a sale. Learning the strategies and techniques necessary to scale your firm and make it more profitable.

• CPA firm owners interested in increasing profitability of their firm.
• Practicing accountants who would like to enhance their service offerings.
• CPAs interested in learning more about profit-focused accounting.

• Understand the role of a Virtual CFO and the value it provides clients.
• Learn how to present Virtual CFO services to prospective clients.
• Discover what profit-focused accounting means.
• Get clarity around how and why you should define your niche.
• Learn the proven approach to successful VCFO client meetings -- agenda and cadence.