• What makes a good product?
• Services vs. products: selling and buying behaviors in contrast
• Product development: How's that work in our business?
• How to price for higher margins and profitability through product
• Differentiate your firm by creating valuable IP
• Reorient your practice purpose from delivery to advisory
• Ability to scale your business faster through self-service products
• Lower client churn with recurring engagements
• Build equity value by transitioning from billable hours to product catalogues

Who Should Attend

• Generalists who want to work in/develop/lead niche practices
• Owners/MPs of small to medium size firms that are looking for growth
• Specialists who are frustrated and want to learn best practices

Learning Objectives

• Learn how to spot and/or develop a product in the wild
• Learn how to go to market with a product vs. services
• Learn how some forward-thinking firms are already using MRR model to row
• Understand the role of technology in productization