Who Should Attend

• HR Professionals and Recruiters
• Marketing Coordinators and Managers
• Managing Partners
• Partners in Charge of Marketing and/or HR
• Business Leaders
• Talent Acquisition Specialists
• Organizational Development Professionals

Learning Objectives

• Understand the importance of employer branding and firm culture related to recruiting: Learn how a strong employer brand and firm culture can serve as a key differentiator in the marketplace and help to attract candidates who are not only qualified, but who are also a good cultural fit.
• Create engaging recruiting content: Learn how to create effective and engaging content that resonates with your target recruiting audience, including a careers and recruiting section on your firm's website, social media, job descriptions, and recruiting and career directory listings for new and experienced hires. Learn how this content can help your firm attract top talent.
• Leverage social media for recruiting: Learn how to effectively use social media platforms to engage with potential candidates, showcase your firm's culture, and highlight success stories of current employees.
• The power of employee advocacy: Learn how to encourage your current employees to share their experiences and success stories to enhance your employer brand and attract like-minded professionals.
• Metrics and analytics for recruitment: Learn how to measure the success of your recruiting efforts through key metrics and analytics, ensuring that your strategies are effective in attracting and engaging the quality top talent your firm needs.