In today's marketplace, buyers are more sophisticated than ever before. Company presidents and CFOs can discern whether you are an expert in their industry and have more access to a larger circle of potential service providers. To win over these prospects, you must be able to establish yourself as an expert – knowledgeable and able to provide the services they require, as well as being intimately familiar with their business and the challenges they face. Having a team of professionals equipped to serve a niche or industry above and beyond the general practitioner is a powerful way to generate higher dollar revenues for your firm. You can also increase your productivity by repeating specialized services and projects for many of the same type of client.

This webinar offers attendees a deep dive by offering a quick survey at the beginning to help you identify your ideal clients and a niche or segment that you might want to focus on or explore more … so that you can embrace the benefits (and comfort level) around wooing a specific group of buyers – relaying the right tone, message, and specific success stories that will convince them to select you as their service provider – and that's what niche-focused marketing is all about.

• Managing Partners
• Partners
• CPA Professionals
• Human Resources and Firm Administrators
• Business Development/Marketing Professionals

• Learn how to work smarter, not harder, by wooing the ideal client for you.
• Learn how to have more impact on a target audience than ever before.
• Learn how to regain control over time and commitments.
• Learn how to delegate activities throughout a niche team to divide and conquer.
• Learn how to mitigate feelings of imposter syndrome.
• Learn how to utilize artificial intelligence as a trusted advisor.