Business Development - Incentive Methods | CPA Leadership

Business Development - Incentive Methods
October 19, 2021 @ 1-1:50pm ET

Business development is an essential component of CPA firms' marketing and lead generation plans; however, there are many options and it is challenging to determine the most effective strategies for your Firm. In this informative and thought-provoking webinar, Nancy Damato and Joanna Castle will address the most contemporary and valuable business development strategies for CPA firms today.

Who Should Attend

Managing Partners
All Partners
Directors and Managers
In-House Marketing Professionals: Directors, Managers, and Coordinators

Learning Objectives

Learn the most effective business development and incentive strategies for CPA firms today.
Learn how to develop business development plans for the firm, niches, and individuals.
Learn how to use incentives to fuel your business development activities.
Learn how to coordinate your business development and other marketing initiatives.
Learn how to track and analyze your business development efforts and results.

Presenter: Nancy A. Damato, co-founder and President of Accountants Advisory Group, LLC.

Presenter: Joanna Castle, Marketing & Business Development Consultant at Accountants Advisory Group, LLC.

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ADDTIONAL INFORMATION

Instructional Delivery Method: Group Live Internet-Based. The instructional method is lecture with active group participation and visual aids.
CPE Credit: 1
Field of Study: Communications and Marketing
Prerequisite: None
Program Level: Basic
Advanced Preparation: None
Cancel at any time for a full refund.

CPA Leadership Institute, Inc. is registered with the National Association of the State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of the individual courses for CPE credit. Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Suite 700, Nashville, TN, 37219-2417. Web site: www.nasba.org.

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WEBINAR: OCTOBER 19, 2021

WEBINAR: OCTOBER 19, 2021

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