Ideas have consequences, and bad ideas are a competitive disadvantage. This course is dedicated to the possibility that many myths exist about business and it would be more optimal to discard these bad ideas. Thinking about these myths is difficult because it requires us to examine some of our most deeply held beliefs about the way the business world works.

• Any executive who is interested in being among the leaders in the business world moving away from the old Industrial Era paradigm of operating a company, and embracing the critical success factors of the knowledge economy, will find this presentation stimulating, dynamic, and thought-provoking.

• Learn how to overcome these myths, and focus on what truly matters in your organization.
• Investigate the six transformational questions that will take your organization to the next level.
• Determine how the Knowledge Economy is different than the Industrial/Service Economy.
• Explore Behavioral Economic insights into how humans make decisions.
• Learn the First and Second Laws of Pricing.