Websites, Blogs & Social Media, Oh My!

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September 20, 2017: 1 - 1:50pm ET
Websites, Blogs & Social Media, Oh My!

With so many things on your plate, how can you expect to keep up with all the latest trends in digital marketing for accounting firms? Truth is, you can't, but don't despair. In this session, Bonnie will discuss the top tactics successful firms are using and give you suggestions and best practices that you can take back to your firm and accomplish right away…and see results too.

Presenter, Bonnie Buol Ruszczyk, is the founder and president of BBR Marketing BBR Marketing. Since the firm's beginning in 2009, Bonnie has led the company to become widely recognized and respected within the professional services marketing niche, with award-winning client websites and an outstanding history of business success. Bonnie quite literally wrote the book on online marketing for accounting firms,Take Your Marketing Online: Proven Ways to Grow Your Firm in the Digital Age, at the request of the AICPA. She also contributed a chapter to Bridging the Gap: Strengthening the Connection Between Current and Emerging Leaders in the CPA Profession and is a regular contributor and quote source for Social Media Today, Accounting Today, Entrepreneur, US News & World Report, CPA Practice Advisor and other industry-related publications and websites. She has been recognized as one of Accounting Today's Top 100 Most Influential People (2012, 2013, 2016) and One to Watch (2011), Volunteer of the Year by the Association for Accounting Marketing and one of CPA Practice Advisor's Most Powerful Women in Accounting (2015, 2016).

Who Should Attend

Learning Objectives

Additional Information

Partners

Managers

Firm administrators

Firm Marketers

How to get the most from your #1 marketing tool: your website.

What "content marketing" is and how your firm can implement it.

Why you should have a blog and how to get the most from it.

How to effectively use social media to reach the right kind of prospects.

Best practices of firms that are enjoying greater exposure and growth from content marketing efforts.

Instructional Delivery Method: Group Live Internet-Based. The instructional method is lecture with active group participation and visual aids.
CPE Credit: 1
Field of Study: Marketing
Prerequisite: None
Program Level: Basic
Advanced Preparation: None

Cancel at any time for a full refund.

Cost and Registration
(Click your membership level to register.)

Professional: FREE Sept. 20
Premium/Non-Member: $99 Sept. 20

All complaints or grievances should be directed to Joel Shiffrin, President, at 888-406-0088 or via email.

CPA Leadership Institute, Inc. is registered with the National Association of the State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of the individual courses for CPE credit. Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Suite 700, Nashville, TN, 37219-2417. Web site: www.nasba.org.

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