What Can Specializing Do For Your Firm?

Source: Accounting Today

In this article, Gale Crosley tells the story of Dave Roberts, a CPA who found success when he chose to specialize in serving the legal profession. Here are few things Dave did to on his path to specialization success:

• Focused his efforts on learning about the legal “world,” and developing relationships with lawyers and law firms.
• In addition to providing services, became a trusted advisor and a source for referrals.
• Published a benchmarking survey of more than 200 law firms in the region his firm serves. It has become a trusted source of information that firms expect each year.
• Offered traditional services plus specialized services and expertise to the point of building a brand and reputation that give his firm a considerable edge over competitors.

For the complete article, read “Writing the book on niche-building.”

From Accounting Today, January 1, 2011, SourceMedia Inc., One State Street Plaza, 27th Floor, New York, NY 10004, 800-221-1809.