Which Professional Group Should You Join?
Source: Relationship Marketing Program
The following includes excerpts, reproduced with permission, from a blog entry by Lyne Noella.
A professional association or group provides a great opportunity to attract new business. How do you know which groups are right for you? Here are 10 tips:
- Can the membership committee provide stats? Ask about the composition of the group, how many new members join annually and/or renew, how many attend meetings, and so on.
- Does the group include clients of your firm? This is a great way to stay in front of your clients and learn about their challenges.
- Does the group include prospects? If so, will the group under consideration provide you with a stage to demonstrate your leadership and value proposition?
- Do high-quality referral sources belong? This is an open door to new opportunities.
- Are community leaders present? Community leaders can smooth the path for your key initiatives.
- Are your competitors members of the group? This may indicate a membership that is ideal and that provides you with market intelligence.
- Does the group focus on your industry or service niches? You may pick up exciting ideas and introductions.
- Do you see advisors and key thinkers in the group? They can positively influence your personal professional development.
- Are the meeting locations convenient to your work or home? Convenience is a key factor.
- Does the group have multiple locations or chapters? A multi-location group can provide a helpful network.
For the compete entry, read "10 Tips to Determine if a Professional Group is Right for You."
From Relationship Marketing Program, the blog of Lyne Noella, November 7, 2012, http://lynenoella.blogspot.com/.