by Troy Waugh In this month's issue we present Chapter Fifteen--"Selling Services IS Different"--from Power Up Your Profits, 2nd Ed., by Troy Waugh. This book covers principles, strategies,...more
Source: Accounting Today In this article, L. Gary Boomer discusses the need for urgency today but also says firms should not allow client problems to distract them from the firm itself. Here are so...more
Source: CPA Practice Management Forum In this article, author Melinda Guilmette, consultant to CPA firms on recruiting, retention, and marketing, gives us refreshing insight into the relationships be...more