In this month's issue we present Chapter 20 of 101 Marketing Strategies, by Troy Waugh. The book -- designed for senior associates and partners of accounting, legal, consulting, and other professional business service firms -- offers Waugh's proven process model for selling professional services. We present one chapter per month, or you can order the book now at 888-797-RAIN (7246) or via [email protected]....more
In many states, ESOPs can provide a flexible, tax-advantaged exit strategy for CPA firm owners....more
Predictions and trends you may wish to consider in your strategic planning for 2012 and beyond. RedZone, Play of the Month...more
Most new MPs enter the job with little training and few mentors to guide them. Consultant Gary Adamson offers some suggestions....more