May 2017

We're Living in a Material World (and Yours Is a Material Firm)

Bonnie Buol Ruszczyk

A lot of the advice we give accounting firms revolves around websites, social media platforms other strategies to create and maintain a digital presence. Your firm would be unwise to ignore these tools as a critical component of your overall…

Portrait of an Innovative Managing Partner

Source: The Marc Rosenberg Blog

The following includes excerpts, reproduced with permission, from a blog entry by Marc Rosenberg. In it, Rosenberg summarizes key takeaways from a recent talk by Greg Burbach, managing partner of Honkamp Krueger in Dubuque, Iowa. Client relationships…

SEO Help from Solid Marketing Tools

Bonnie Buol Ruszczyk

As marketers, we constantly encourage accounting firms to create and share case studies and testimonials based on their work with clients. These are powerful tools that let readers picture themselves as clients of the firm and get a real sense of the…