Business Development in Your Busiest Season
Source: Convergence Coaching
The following includes excerpts, reproduced with permission, from a blog post by Brianna Johnson.
Let’s explore the three most important [business development] strategies for maintaining your rainmaking focus during peak periods:
- Strategize your in-person commitments. Identify how much time you can devote to in-person activities. Focus on being intentional about spending your time at events or meetings that are most likely to connect you with the types of clients you hope to serve. Narrow your in-person commitments further to only those that bring you the best results, or that would suffer if you took a break.
- Go deeper with clients. You’re already actively engaging with your clients during peak periods. Try choosing a few of your top clients and before you meet with them, sit down and do some thinking around their business challenges and opportunities. When you meet with your client to discuss the work you’re engaged to do, share any new insights you gained.
- Leverage digital tools for keeping in touch with others. You likely have 15 minutes of empty time somewhere in your day. It could be sitting on the train or bus during your commute, waiting to pick up your child, or watching TV. Take this 15-minute block and do some focused virtual rainmaking work:
- Scroll through your LinkedIn newsfeed and interact with your contacts. Like what they’re sharing and leave a comment when you can. Share posts that would benefit your connections.
- Read relevant industry articles that may help your service approach and/or can be shared on LinkedIn or emailed.
- If you’ve set up your top clients’ and prospects’ organizations in Google Alerts, you can also check out your recent updates during this time and complete any follow up necessary.
For the complete blog entry, read “3 Ideas for Developing Business During Busy Season.”
From Convergence Coaching, LLC Inspired Ideas Blog, Feb. 19, 2020, https://convergencecoaching.com/blog/.