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Source: Practical Accountant
Following are ideas found in several articles:
- Set profit standards and accept only those clients that meet them.
- If current clients don’t meet them, their fees should be raised. If they can’t be serviced under the new fee arrangement, help them find another CPA firm.
- Every marketing initiative should be evaluated in terms of the probability it will:
- Reach prospects who will produce high realization rates and provide good referrals.
- Develop high-quality referral sources.
- Cross-sell services.
- Boost the firm’s image.
For details on the above, click on the following link: http://www.webcpa.com/article.cfm?articleid=16441&;pg=pracacc.
- Market the idea that your firm is well networked to resources that can solve a very broad spectrum of business problems. If your client, or prospect, has a problem, he or she can make a networking call to you.
For details on the above, click on the following link:
http://www.webcpa.com/article.cfm?articleid=16398&;pg=pracacc.
- Let other organizations do marketing for you by:
- Putting your brochures in their reception rooms, including your literature in their mailings, or distributing them at meetings they attend.
- Getting invited to attend meetings they attend.
- Getting them to endorse you on audio or videotapes.
- Asking them to arrange meetings with prospects, rather than just giving them your name.
For details on the above, click on the following link: http://www.webcpa.com/article.cfm?articleid=16396&;pg=pracacc .
- Create an alumni network. Rothstein Kass, of Roseland, New Jersey, has set up a Web site that, among other things:
- Keeps alumni informed of member news.
- Announces upcoming events.
- Presents professional opportunities.
- Facilitates communication among alumni.
- Posts job opportunities.
Source: Practical Accountant, December 2005. For the complete articles, click on the following link: http://www.webcpa.com/article.cfm?articleid=16395&;pg=pracacc. |
