Source: Patrick McEvoy's The Rainmaker Marketing Letter

Patrick McEvoy says, "Bull" to anyone who thinks it is impossible to get new clients from the Internet.

Try to identify a very, very, very narrow niche. Example: Widows over 65 with net worth over $5,000,000 and more than $1,000,000 in commercial real estate.

• Offer a free gift with high value, such as a special report relevant to this niche to demonstrate your knowledge.
• Set up a separate Website for this niche with a domain name like "FemaleRealEstateInvestor.com"
• Promote this Website with Google, ads in pertinent magazines, post card mailings, etc.
• Ask for information on the prospects so you can send them their gifts.
• Follow up regularly with other reports, recommendations, seminar announcements, etc.
• Don't fear providing so much information that they won't need you. It is rare that anyone will use the information in place of a professional like you.
• Make phone calls, not to sell, but to inquire about whether the information you are sending is valuable. Try to initiate a dialogue that results in a problem-solving meeting.

From Patrick McEvoy's Rainmaking Marketing Newsletter, April 17, 2006, (http://www.rainmakerbestpractices.com/).

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