Marketing continued
- Article Dates:
- 2007
- All Months
Displaying Matches 1 thru 29 of 29 Found.
Neil Fauerbach, partner and director of business development and marketing at Smith & Gesteland, LLP in Madison, Wisconsin, rebukes a leading consultant for saying he disparages marketers because they only make brochures....
When communicating with the media:...
Giving free samples of your work is effective in attracting new clients, but you don’t want potential clients to get so much they don’t need you any longer....
Giving free samples of your work is effective in attracting new clients, but you don’t want potential clients to get so much they don’t need you any longer....
A business developer today must be a:...
If you expect a response rate of more than ½ of one percent, you won’t fill your room unless you’re famous or your subject is incredibly compelling....
Rainmakers are made, not born....
Marketing expert Bruce Marcus says about academics: “With obvious exceptions, they are astigmatic observers of processes they rarely understand, except on an abstract theoretical level....
Accountants overvalue their talents....
The pipeline report can be done on an Excel spreadsheet. See the following sample:...
Here is a comprehensive list of marketing ideas....
The Association for Accounting Marketing (AAM) conducted the “2006 Accounting Marketing/Sales Responsibility and Compensation Survey.” The results include:...
The five essential elements are listed in the author’s order of importance....
In most accounting firms, about a third of the partners are business developers....
Search engine marketing will help get prospects to your Web site....
The difference between netweaving and networking is that in the former your initial objective is to help others get referrals....
A major objection to sales professionals in accounting firms is that the “product” is a person serving a client. How can another person sell that?...
Only about 30 accounting firms currently write blogs (Web logs), but there is evidence of their significant marketing success....
Printed newsletters are staples in accounting firms. But e-newsletters have a significant advantage—...
CPA Trendlines asked CPAs what marketing initiatives they employ and asked CFOs about their responsiveness to certain marketing vehicles....
Prospects rarely tell the truth about why they have selected someone else....
On a sales call, at least an initial call, you should go alone....
How and why you should differentiate yourself from other CPAs....
Accountants are taught to ask for referrals. But this may not be the best way to get them....
Half the CFOs surveyed by Bay Street Group LLC might hire new auditors this year. The implications for CPAs are obvious. Hold on to your clients and be aggressive in landing new ones....
Branding is about differentiating your firm, yet few firms do it well....
Highlights from the AICPA/Northstar Accounting Marketing Forum in New York....
“Develop a strategic Internet marketing strategy" and "Learn how to write special reports and white papers."...
Trying to close a sale can destroy trust. It places what you need above what the client needs....
Displaying Matches 1 thru 29 of 29 Found