Marketing continued
- Article Dates:
- 2008
- All Months
Displaying Matches 1 thru 20 of 20 Found.
Source: CPA Trendlines Following is a synopsis of an entry in the above blog: Gearing up (to get started on IFRS) doesn’t have to be hard. You don’t need hundreds of hours of CPE to get started. All...
Source: What I’ve Learned So Far Following is an excerpt from the blog of Jean Caragher, president of Capstone Marketing, www.capstonemarketing.com.: In order to effectively identify clients’ needs ...
Source: Crosley+Company In this article, Gale Crosley asks: “Why waste time and energy on stale tactics when you can strategically select and implement ideas that work?” Here are some of those stale...
Source: Rainmaker Report The following includes excerpts, reproduced with permission, from an article by Erica Stritch, general manager of RainToday.com. A consulting company administrative staffe...
Source: Capstone Connection Jean Caragher, president of Capstone Marketing and a leading consultant to accounting firms, has created a practical and insightful list of requirements for a marketin...
Source: A Marketing Moment Troy Waugh, CEO of Rainmaker Academy, says one reason incentive plans don’t work is that they don’t include new business from existing clients. Partners frequently say t...
Source: The Marcus Perspective Bruce Marcus lists some intriguing mistakes made by non-professional marketers in professional firm marketing. Here are some: Mistakes made by not understanding the ...
Source: Services Insider Blog, Wellesley Hills Group Mike Schultz, president of Wellesley Hills Group, writes: A lot of companies market only their benefits statements…'We'll increase your revenue....
Source: CPA Practice Management Forum This article defines Search Engine Optimization (SEO) as "the process of making a Web site and its content highly relevant for both search engines and sea...
Business development is like playing golf....
An incredible case study....
Ask yourself the questions a marketing consultant would ask you....
You’re not a salesman, you’re a consultant....
A list of outside-the-box ideas....
A list of outside-the-box ideas....
The following tips are based on an article by Larry Bildstein, CPA, CEO of The Whetstone Group Inc....
Marketing people should attend partner meetings....
Practical Accountant asked prominent marketing people for their advice on getting referrals:...
Practical Accountant interviewed prominent people on how they set up their firms to generate referrals....
Allan Boress is a well known marketing consultant to CPA firms....
Displaying Matches 1 thru 20 of 20 Found