Marketing continued
- Article Dates:
- 2009
- All Months
Displaying Matches 1 thru 16 of 16 Found.
Source: Rain Today In this article, author Michael W. McLaughlin explains that traditional “thought leadership” strategies — such as publishing articles and books and speaking at ...
Source: Capstone Connection Jean Caragher, president of Capstone Marketing and a leading consultant to accounting firms, offers eight ideas for jump-starting your marketing program: Determine yo...
Source: The Marcus Letter In this article, Bruce Marcus observes that in the current climate many marketers are battling for survival and that “all battles must be fought with a plan. If the ...
Source: Rain Today In his article “The Great Myth of Sales: Why Logic and Value Propositions Matter Less Than You Think,” author Charles H. Green argues that the conventional wisdom &md...
Source: Public Practice The following includes excerpts from an article by consultant Krista Remer of ConvergenceCoaching, LLC, reprinted with permission of the Texas Society of CPAs. What if you ...
Source: RedZone, Play of the Month Following are excerpts from this article, reprinted with permission. The current recession and economic crisis can provide opportunities for firms that are creat...
Source: Rain Today Every day in your business something happens that people should know about. Examples include: Winning an award or competition Being elected or appointed to office in a prof...
Source: AICPA Blog: Economic Crisis Resource Center In his April 14 entry, Mark Koziel recommends an AICPA tool you can use to “set yourself apart as the trusted financial business advisor in the c...
Source: CPA Practice Management Forum The following excerpts are reprinted with permission. Mitch Reno, CMO of Michigan-based The Rehmann Group, offers five tips for measuring the value of marketi...
Source: Rain Today Author Charles H. Green argues that the conventional wisdom—that the key to selling is a compelling value proposition—is “demonstrably untrue.” Harvard Business School professo...
...helps professional services firms enter or expand in government markets....
...excerpts from the article “Deploying Professional Sales Staff: Experiences from the Trenches.”...
Source: Partner’s Report Responses to the 2009 CPA Firm Practice Management Survey about marketing strategies that are working for their firms today included the following: Word-of-mouth and re...
Source: MarkeTrends Five new marketing strategies are explained: E-mail newsletters Social networks Podcasting Webinars and Web meetings YouTube videos Here are highlights on social netw...
Source: Golden Practices The following excerpts are from a blog entry about the excellent blog of a dentist. It’s worthwhile to use this in helping you start your own blog, but we wanted to spotlight...
Source: Relationship Marketing The following are excerpts from the January 2, 2009, entry in this blog: The Professional Service Provider’s Top 5 New Year’s Resolutions: Resolution #1: Thank those ...
Displaying Matches 1 thru 16 of 16 Found