What Prospects Want to Know about YouProspective clients don’t want to know as much about you as you think....#application.mgbuilder.actiontypes.badge('','')#more
Turn Your Web Site into a Business DeveloperEvaluate your Web site....#application.mgbuilder.actiontypes.badge('','')#more
Practical Proposals AdviceLost prospects should not be forgotten....#application.mgbuilder.actiontypes.badge('','')#more
Survey Results—Marketing InitiativesSurveys from Capstone Marketing and PDI Global....#application.mgbuilder.actiontypes.badge('','')#more
Do You Know the Very Small Business Market?A study of small businesses. Average income of these businesses is just over $70,000....#application.mgbuilder.actiontypes.badge('','')#more
How to Grow When Staff Resources are ScarceAdvice on closing the gap between new business opportunities and available staff resources....#application.mgbuilder.actiontypes.badge('','')#more
Prepare an Elevator SpeechIf someone you meet in an elevator asks you what you do, it may be a marketing opportunity....#application.mgbuilder.actiontypes.badge('','')#more
Marketing Experts Disagree on What WorksTypical marketing practices are inappropriate for professional services firms....#application.mgbuilder.actiontypes.badge('','')#more
Case Study—Branding/Using SalespeopleA key element was training staff to communicate the new brand identity to clients....#application.mgbuilder.actiontypes.badge('','')#more
How to Prepare E-Mail NewslettersMake the content of your newsletters relevant....#application.mgbuilder.actiontypes.badge('','')#more
ROI on Partner Practice Development—How to Measure It and What to Do About ItA summary of an article by Larry Bildstein, CPA and CEO of The Whetstone Group....#application.mgbuilder.actiontypes.badge('','')#more
What is the Next Step in the Sales Process?Selling is not a one-time event, but rather a series of steps....#application.mgbuilder.actiontypes.badge('','')#more
How to Quantify Expectations from Marketing InitiativesFifteen percent of qualified leads should become clients....#application.mgbuilder.actiontypes.badge('','')#more
How to Build a Referral NetworkSome networking tips from Barnes, Dennig & Co.,...#application.mgbuilder.actiontypes.badge('','')#more
How the Market Perceives Your Marketing EffortsCPA Insider has received 500 responses so far to its survey asking finance managers what marketing initiatives resonate with them....#application.mgbuilder.actiontypes.badge('','')#more
Don’t Give Free Services as a Marketing StrategyProspects may view it and fear it as a sales pitch....#application.mgbuilder.actiontypes.badge('','')#more
How to Prepare a Personal Marketing PlanFirm members can each contribute to different elements of the firm’s overall marketing plan....#application.mgbuilder.actiontypes.badge('','')#more
Do Websites Generate Leads?A survey indicates Websites are second-rate lead generators....#application.mgbuilder.actiontypes.badge('','')#more
Why Women Aren’t Making RainWomen just don’t think of themselves as rainmakers....#application.mgbuilder.actiontypes.badge('','')#more
How to Improve Your PresentationsJohn Bowen, CEO of CEG Worldwide, gives this advice....#application.mgbuilder.actiontypes.badge('','')#more
E-Newsletters v. Print—In-House v. OutFirms that send e-newsletters can demonstrate leadership in the industry, and small firms can use this format to appear to be larger....#application.mgbuilder.actiontypes.badge('','')#more
The Proper Role for Your Marketing DirectorPA interviewed various managing partners, marketing personnel, and consultants for this wide ranging article....#application.mgbuilder.actiontypes.badge('','')#more
Which of These Marketing Mistakes are You Making?You can improve your marketing by fixing these mistakes....#application.mgbuilder.actiontypes.badge('','')#more
How to Write an Effective AdA sample ad and an explanation of why it will bring prospects to you....#application.mgbuilder.actiontypes.badge('','')#more
Using Association Memberships in MarketingSuggestions for maximizing new business development benefits of association memberships....#application.mgbuilder.actiontypes.badge('','')#more
In Marketing It’s the Small Details That MatterWhat is insignificant to you may be important to your clients....#application.mgbuilder.actiontypes.badge('','')#more
Public Relations Made EasyBob Zeitlinger gives this advice to accounting marketing professionals....#application.mgbuilder.actiontypes.badge('','')#more
Can You Calculate ROI on Your Marketing Costs?Results of some marketing initiatives are clearly measurable—e.g., seminars and trade shows....#application.mgbuilder.actiontypes.badge('','')#more
What Blogs Have Done for Some CPAsIn surveys by CPA Insider, six percent of CPAs contacted said they are planning to set up blogs....#application.mgbuilder.actiontypes.badge('','')#more
Useful Websites for Market Researchand Competitive IntelligenceValuable information is presented by Julie Barnes, Marketing Director of Smith & Howard....#application.mgbuilder.actiontypes.badge('','')#more
How to Get New Business From Your WebsitePatrick McEvoy says, "Bull" to anyone who thinks it is impossible to get new clients from the Internet....#application.mgbuilder.actiontypes.badge('','')#more
Making Cold Calls on the TelephonePatrick McEvoy presents an article by Rain Today with some excellent advice on making cold calls....#application.mgbuilder.actiontypes.badge('','')#more
How to Inspire People toAsk for Referrals90-percent of clients say they would be willing to give referrals. Here are some ideas on how to improve the proces....#application.mgbuilder.actiontypes.badge('','')#more
How to Get Automatic Referrals from a ClientTo get clients to make these referrals without asking them to do so, offer them rewards and recognition for making referrals....#application.mgbuilder.actiontypes.badge('','')#more
Increasing Popularity of Strategic AlliancesIn the typical alliance, a regional or large local firm forms a formal arrangement with several smaller firms. The smaller firms often offer some special knowledge or resources....#application.mgbuilder.actiontypes.badge('','')#more
The Very Small Business MarketThere are millions of very small businesses, often operating out of owners’ homes, most of them with no employees....#application.mgbuilder.actiontypes.badge('','')#more
Do You Have a Keep-in-Touch Program?Since clients are the biggest source of referrals, your marketing efforts should focus on them....#application.mgbuilder.actiontypes.badge('','')#more
How to Become a Dominant Providerin Your NichePatrick McEvoy of CPA Marketing Best Practices, says that CPAs who dominate a niche will make more money....#application.mgbuilder.actiontypes.badge('','')#more
Creative Ideas for NetworkingIdeas to find and exploit networking opportunities....#application.mgbuilder.actiontypes.badge('','')#more
You May Not Want to Hear This, but...You Should Market in Tax SeasonHere are some reasons to market during tax season even if you don’t need more clients....#application.mgbuilder.actiontypes.badge('','')#more
How to Prepare a Personal Marketing PlanNot only do firms need written marketing plans, but staff need such plans as well....#application.mgbuilder.actiontypes.badge('','')#more
Practical Advice on How to Network Don’t try to pressure partners or staff to join organizations because you favor them and don’t just join—become active....#application.mgbuilder.actiontypes.badge('','')#more
Sales Advice for Introverts They distinguish between “interesting extroverts” and “interested introverts.”...#application.mgbuilder.actiontypes.badge('','')#more
A One Page Marketing Plan—Emphasize the “Doing”Patrick McEvoy’s newsletter has some excellent practical advice for creating a marketing plan and ensuring its execution....#application.mgbuilder.actiontypes.badge('','')#more
Using an Alliance to Bring in New BusinessMintz’s experience has been so positive it says there is no other marketing program that will bring about such swift rewards with just a small amount of effort....#application.mgbuilder.actiontypes.badge('','')#more
How a Marketing Director Transformed Herself
into a Director of Corporate StrategyDevelop and implement strategies for growth, in addition to marketing functions....#application.mgbuilder.actiontypes.badge('','')#more
Marketing Ideas from Practical
AccountantEvery marketing initiative should be evaluated in terms of the probability...#application.mgbuilder.actiontypes.badge('','')#more
The Risk of Antiquated MarketingIs your CPA firm in a “turnaround” situation?...#application.mgbuilder.actiontypes.badge('','')#more
Women’s Advantages in SellingMore caring, better listeners?...#application.mgbuilder.actiontypes.badge('','')#more
Rewards for Business Development ActivitiesHow firms encourage their staffs to participate in marketing....#application.mgbuilder.actiontypes.badge('','')#more
Methods for Personal SuccessStick with the people you like....#application.mgbuilder.actiontypes.badge('','')#more
Cross-SellingHow to make it happen....#application.mgbuilder.actiontypes.badge('','')#more
Checklist for ExposureHow to maximize exposure....#application.mgbuilder.actiontypes.badge('','')#more
BoutiquingA step up from niching....#application.mgbuilder.actiontypes.badge('','')#more
E-mailAn inexpensive and effective way to market....#application.mgbuilder.actiontypes.badge('','')#more
