Marketing continued
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Displaying Matches 100 thru 165 of 165 Found. FIRSTBACK
Results of some marketing initiatives are clearly measurable—e.g., seminars and trade shows....
In surveys by CPA Insider, six percent of CPAs contacted said they are planning to set up blogs....
Valuable information is presented by Julie Barnes, Marketing Director of Smith & Howard....
Patrick McEvoy says, "Bull" to anyone who thinks it is impossible to get new clients from the Internet....
Patrick McEvoy presents an article by Rain Today with some excellent advice on making cold calls....
90-percent of clients say they would be willing to give referrals. Here are some ideas on how to improve the proces....
To get clients to make these referrals without asking them to do so, offer them rewards and recognition for making referrals....
In the typical alliance, a regional or large local firm forms a formal arrangement with several smaller firms. The smaller firms often offer some special knowledge or resources....
There are millions of very small businesses, often operating out of owners’ homes, most of them with no employees....
Since clients are the biggest source of referrals, your marketing efforts should focus on them....
Patrick McEvoy of CPA Marketing Best Practices, says that CPAs who dominate a niche will make more money....
Ideas to find and exploit networking opportunities....
Here are some reasons to market during tax season even if you don’t need more clients....
Not only do firms need written marketing plans, but staff need such plans as well....
Don’t try to pressure partners or staff to join organizations because you favor them and don’t just join—become active....
They distinguish between “interesting extroverts” and “interested introverts.”...
Patrick McEvoy’s newsletter has some excellent practical advice for creating a marketing plan and ensuring its execution....
Mintz’s experience has been so positive it says there is no other marketing program that will bring about such swift rewards with just a small amount of effort....
Develop and implement strategies for growth, in addition to marketing functions....
Every marketing initiative should be evaluated in terms of the probability...
Is your CPA firm in a “turnaround” situation?...
More caring, better listeners?...
How firms encourage their staffs to participate in marketing....
Stick with the people you like....
How to maximize exposure....
An inexpensive and effective way to market....
A Web site to assist the business decision maker with relevant ideas to improve business profitability and cash flow....
You need the proper mixture of skills, attitude, and behavior to close new business....
Here are some tips for increasing your business valuation volume....
Women make three mistakes that men don’t in selling....
Improve networking by avoiding the following mistakes....
Ideas for growing a business....
While nonprofit clients may hurt your realization percentage, they can become conduits to new for-profit business....
Small firms can evaluate internal controls, especially those of service organizations, and can be involved after the initial Sarbanes-Oxley deadline....
JH Cohn LLP, Roseland NJ, 556 professionals, has SOX engagements with 75 companies. One hundred fifty of its staff work on SOX matters....
Experienced business development people may be available as large accounting firms cut back their marketing activities because of the enormous demands in this Sarbanes-Oxley environment....
Branding should focus on clients’ perceptions of the value you provide....
Section 301 of the Sarbanes-Oxley Act provides for the establishment of audit committees to be responsible for the selection of outside auditors, who are to report to the committee....
The networking advice from Sally Glick, chief marketing officer, J.H. Cohn LLP, New Jersey, is especially valuable....
You don’t need technical skills to create a blog, and the content can be whatever you want....
There are two companies offering franchises to accounting firms....
Buying decisions are influenced by the following factors in the order listed....
According to Accenture, here are the top five ways to ensure client loyalty......
The word blog is a shortened form of Web log....
Having a bad Web site or no Web site is not a way to inspire confidence in a CPA firm’s comprehension of the business environment....
Mark Rosenberg, The Rosenberg Associates, Wilmette, IL, did a survey asking managing partners’ opinions on this question....
Joining the organizations to which your clients belong will not only improve your relationship with clients, it will also generate new business for your firm....
Large engagements are not usually won on the basis of price....
In its monthly checklist series, Journal of Accountancy shows financial advisors how to identify their desired clients....
The Association for Accounting Marketing’s report on its 2004 survey is based on 220 responses....
Suppose a partner devotes 300 hours per year to new business development and his billing rate is $150 per hour....
Art Bowman says “80 percent of your profits are generated by 20 percent of your clients....
Because potential clients judge you in large part by your Web site, it may be your most important marketing vehicle....
Review the time charges to your largest clients....
There are misconceptions about what makes a good sales person....
How Proposals Can Be Improved to Win New Clients...
Marketing as a percentage of revenues was 3.7 percent compared to 3.4 percent in 2004...
MarkeTrends, has some tips for marketers on busy season...
As reported in Practical Accountant, Harry Mills, author of The Rainmaker’s Toolkit, The American Management Association, offers the following advice...
CEOs need business advice, but don’t often get it from their CPAs because the CPAs don’t get enough advisory work to develop the necessary skills....
Jennifer Lee Wilson, owner of ConvergenceCoaching LLC, writing in Accounting Today, says that a firm’s marketing message should not concentrate on a list of services...
Gail Crosley, Crosley + Co., writing in Accounting Today, offers “research calling” to relieve the stress of the customary rainmaking activities....